Ako vybrať správne CRM riešenie pre vašu spoločnosť?

Prezentácia na tému: "Ako vybrať správne CRM riešenie pre vašu spoločnosť?"— Prepis prezentácie:

1 Ako vybrať správne CRM riešenie pre vašu spoločnosť?
11/26/2019 8:02 PM Ako vybrať správne CRM riešenie pre vašu spoločnosť? Michal Sucháň konzultant Microsoft Services MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2 11/26/2019 8:02 PM Ciele Napomôcť Vám k informovanému rozhodnutiu pri zavádzaní CRM stratégie Dozvedieť sa ako Microsoft a naši partneri môžu pomôcť pri dosiahnutí úspechu MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3 Váš rozhodovací rámec Čo je Customer Relationship Management (CRM)?
Aký je prínos CRM pre môj biznis? Ako zistím, že potrebujeme CRM systém? Ako nájsť vhodný CRM systém? Ako začať? MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4 11/26/2019 8:02 PM Čo je CRM? Biznis stratégia navrhnutá pre Vyhľadávanie, Udržiavanie a Rast rentabilných zákazníckych vzťahov Pojem „virtuálny majetok“ MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5 Čo môže byť prínosom CRM?
11/26/2019 8:02 PM Čo môže byť prínosom CRM? Zameranie na zákazníka Centralizované informácie & náhľad Zavedenie konzistentnej interakcie a spojenia so zákazníkom Rozprúdenie procesov Posilnenie predajných, marketingových & servisných postupov Synergia grúp, tímov & departmentov Zlepšenie spolupráce Pomôcť biznis profesionálom k efektívnej kolaborácii MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6 Potrebujem CRM systém? Zosúladenie s Vaším biznisom
11/26/2019 8:02 PM Potrebujem CRM systém? Zosúladenie s Vaším biznisom Prispôsobené produkty & služby Dosiahnutie obchodného rastu Zosúladenie s Vašou firemnou kultúrou Zdieľaný, zabezpečený prístup k informáciám Rozdelenie podľa skupín, produktov či oblastí Zosúladenie s Vašimi ľuďmi Používatelia, Manažéri & Riaditelia MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7 Ako nájsť ten správny systém?
11/26/2019 8:02 PM Ako nájsť ten správny systém? Jednoduchý na používanie, Jednoduchý na zavedenie Spoločnosti zápasili s prijatím používateľov Nejednotný obraz výkonnosti Vedie to k vytváraniu iných systémov Flexibilná konštrukcia systému Požiadavky biznisu a používateľov sa neustále menia Integrácia s existujúcimi systémami TCO celkové náklady na vlastníctvo MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8 Funkčné kritéria hodnotenia
11/26/2019 8:02 PM Funkčné kritéria hodnotenia Zdroj: The Forrester Wave: Podnikové CRM balíky, Q2 2006 MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9 Technické kritéria hodnotenia
11/26/2019 8:02 PM Technické kritéria hodnotenia Zdroj: The Forrester Wave: Podnikové CRM balíky, Q2 2006 MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10 Microsoft Dynamics CRM 3.0
11/26/2019 8:02 PM Microsoft Dynamics CRM 3.0 Microsoft CRM Celosvetový nárast zákazníkov +100% FY’04 FY’05 FY’06 Viac ako 10,000 zákazníkov Viac ako 400,000 users Kompletný nástroj marketing, predaj, a servis Prirodzené Office prostredie Architektúra Web služieb Rýchle, flexibilné a cenovo prístupné Dostupné v 22 jazykoch MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11 Microsoft Dynamics CRM 3.0
11/26/2019 8:02 PM Microsoft Dynamics CRM 3.0 Professional Edition Pre pracovné skupiny, oddelenia, divízie a podniky Small Business Edition For small businesses less than 75 employees MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12 Správna funkčnosť Zaužívané skúsenosti
11/26/2019 8:02 PM Správna funkčnosť Zaužívané skúsenosti Navrhnuté pre biznis profesionálov Pervasívny prístup k informáciám Každodenné reportovanie a analytické nástroje Centralizované dáta Jediný zdroj dát “Ako mne pomôže CRM vykonávať moju prácu____?” (lepšie, rýchlejšie, zarobiť viac peňazí) MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13 Správna technológia Overená technológia Procesne zamerané
11/26/2019 8:02 PM Správna technológia Overená technológia Štandardná technológia Schopnosti ktoré už máte Procesne zamerané Bežné workflow & automatizácia Podniková správa Škálovateľnosť a dostupnosť Nový záujem Prijatý Existujúci zákazník? Založ novú spoločnosť Založ nová Príležitosť Priraď na Telesales Notifikuj obchodníka áno Nie Microsoft Dynamics CRM Workflow príklad “Ako môžeme dodať ____?” (lepšie, rýchlejšie, uspokojením biznis požiadaviek) MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14 Jednoduché osvojenie používateľov
Prirodzené Microsoft Outlook prostredie a ovládanie Automatická synchronizácia kalendára, úloh a ov Rýchly náhľad na relevantné informácie sledovanie aktivít jedným kliknutím Zdieľanie náhľadov naprieč tímom Obsluha predaja & marketingu priamo z Outlooku

15 Definícia vlastných entít
11/26/2019 8:02 PM Definícia vlastných entít MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16 Microsoft Dynamics CRM Zhrnutie
Používanie Outlooku, prehliadača alebo mobilných zariadení Pridelenie správnych úloh každému používateľovi Inteligentné linky do Microsoft Office Prostredie prispôsobené roli používateľa Biznis Workflow a intuitívnosť Udržiavanie konzistentných procesných úkonov Ušiť systém na mieru pre Váš biznis Získať nepretržitú transparentnosť a upozornenia Integrácia a Rozširovanie Architektúra Webových služieb Prepojenie viacerých systémov v reálnom čase Jednoduchý import & export dát

17 Ako môžeme začať Analytické CRM Operatívne CRM Colaboratívne CRM
Windows Mobile Ako môžeme začať Operatívne CRM Colaboratívne CRM Analytické CRM Predaj Servis Marketing Odvetvia Workflow Spolupráca Integrácia V reálnom čase Adaptívne Prediktívne © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

18 Ako môžeme začať dostupné zdroje
11/26/2019 8:02 PM Ako môžeme začať dostupné zdroje Vyskúšajte si Microsoft Dynamics CRM 3.0 +421 850 111 300 Prípadové štúdie a referenčné návštevy MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19 Priestor na Vaše otázky ...
11/26/2019 8:02 PM Priestor na Vaše otázky ... MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20 11/26/2019 8:02 PM © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. MICROSOFT CONFIDENTIAL © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.